Lotte Confectionery said today [Tuesday] that IY P&F, the pharmaceuticals company it bought last year, will be renamed Lotte Pharmaceutical Co and launch health supplement operations as of this Friday.
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According to Asia Pulse, the health supplements including five kinds of supplements and seven nutritional supplements will be marketed under the brand name Health 1.
The products will be marketed through outlet corners in the Seven Eleven convenience store chain. Later on, advertising campaign will look at TV home shopping, large-scale distribution and the Internet.
