View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 31, 2016updated 10 Apr 2021 5:26pm

Kraft Heinz introduces Devour frozen ready meals

Kraft Heinz has rolled out a range of ready meals in the US under a new brand, Devour.

Kraft Heinz has rolled out a range of ready meals in the US under a new brand, Devour.

Free Whitepaper
img

Packaging for the future: embracing circularity and reducing costs

Sustainable and recyclable packaging is more in demand than ever, yet the packaging industry is at a crossroads.

While the traditional practices and old ways of doing business are well-established and understood, avoiding the circular economy is not a viable plan for the long term.

However, this circular shift doesn’t have to be a radical overhaul overnight. A combination of small changes can make a big difference. And these changes can result in cost savings.

Siegwerk is an internationally recognised provider of sustainable coatings and inks for the packaging industry. The company has embraced the circular economy and is setting many standards in sustainability in packaging products while working with major brands.

To learn more about the work of Siegwerk in the circular economy, download this document.

by Siegwerk
Enter your details here to receive your free Whitepaper.

The company said Devour is set to “disrupt” the frozen meals sector by introducing “crave-able meals” into a category from which consumers “traditionally” purchase food they only deem “good enough”.

Devour meals, available at a suggested retail price of US$3.99, aims to turn that around, the company said.

Twelve Devour varieties on offer include white cheddar mac and cheese with applewood-smoked bacon, as well as chicken enchiladas suiza.

Devour brand manager Molly White said: “For years there has been an unmet need in the frozen meal category for food that’s not just dependable but also something you look forward to eating.”

Shares in Kraft Heinz rose in after-hours trading in the US on 4 August after the beans and soup maker upped its quarterly dividend and booked underlying second-quarter earnings that beat Wall Street expectations.

Kraft Heinz does not provide sales figures by category but said it had seen “weak consumption trends” in the frozen nutritional meals segment in the US during the quarter. However, Kraft Heinz has earmarked frozen meals more broadly as one of its “big bets” in the US – categories in which it believes it can drive growth – and, discussing the company’s second-quarter results, COO Georges El-Zoghbi said the group planned to launch more frozen products in the country in the wake of the introduction of Devour.

Related Companies

Free Whitepaper
img

Packaging for the future: embracing circularity and reducing costs

Sustainable and recyclable packaging is more in demand than ever, yet the packaging industry is at a crossroads.

While the traditional practices and old ways of doing business are well-established and understood, avoiding the circular economy is not a viable plan for the long term.

However, this circular shift doesn’t have to be a radical overhaul overnight. A combination of small changes can make a big difference. And these changes can result in cost savings.

Siegwerk is an internationally recognised provider of sustainable coatings and inks for the packaging industry. The company has embraced the circular economy and is setting many standards in sustainability in packaging products while working with major brands.

To learn more about the work of Siegwerk in the circular economy, download this document.

by Siegwerk
Enter your details here to receive your free Whitepaper.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food