Food giant Kraft Heinz has announced the five companies that will take part in its inaugural Springboard Brands’ incubator programme.
The incubator was launched by Kraft Heinz in March to “nurture, scale and accelerate growth” of disruptive food and beverage brands.
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Sergio Eleuterio, the general manager of Springboard Brands, said: “Hundreds of applications were carefully reviewed to select authentic propositions and inspired founders within one of the four pillars shaping the future of food: natural and organic; speciality and craft; health and performance; and experiential brands.
“We are excited to kick off our programme with a group of great founders, amazing and purposeful products, that we wholeheartedly believe will succeed in the marketplace.”
Over the course of the next 16 weeks, the selected start-ups will participate in a programme composed of learning, funding, infrastructure access, and mentorship in Chicago.
According to the Springboard website, businesses chosen to join the incubator get funding of US$50,000 and then the “opportunity to earn additional funding, up to another $50,000 during the programme”.
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By GlobalDataThe five companies taking part include Ayoba-Yo, which makes and markets South African dried meat products biltong and droewors in the US, a market dominated by jerky.
The cohort also comprises Cleveland Kraut, which specialises in fermented foods; Kumana, best known for its Venezuelan-inspired Avocado Sauce; Poppilu, a Chicago-based antioxidant lemonade brand; and Quevos, which makes salty and crunchy egg-white crisps that are low in carbs and fat.
