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December 3, 2020

Kraft Heinz to extend delivery service in Europe for ready-meals

US food major Kraft Heinz plans to extend a new service in Europe to get meals to consumers during the Covid-19-related lockdowns.

By Dean Best

US food major Kraft Heinz plans to deliver fresh ready-meals to customers’ homes in Europe following a trial in the Netherlands.

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A pilot launch was conducted in the Netherlands with the ketchup maker’s Honig brand during the first Covid-19-related lockdowns across the region and will now gradually be extended to other parts of Europe, starting with major cities in Germany, France, Italy and Spain.

The plans were first revealed in the Dutch media and confirmed by Kraft Heinz, which rolled out a direct-to-consumer (D2C) service for Heinz baked beans and soups in the UK at the height of the pandemic in April, before adding spreads and sauces to the line-up.

A spokesperson for the company said Kraft Heinz will replicate the Netherlands model by using so-called dark kitchens, or kitchens that are restricted to a delivery-only service because of limits or bans on in-house diners linked to the pandemic.

It will use a mixture of a delivery service and D2C, encompassing brands such as Honig, but also other local product lines such as Orlando that Kraft Heinz has in continental Europe, the spokesperson confirmed.  

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Free Report
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How are consumer tech and delivery trends impacting the Foodservice sector?

Consumers are now accessing foodservice propositions via mobile and online technology at significant levels. This shift comes as a result of permanent lifestyles changes, accelerated by the COVID-19 pandemic. Such changes hold important implications for foodservice operators and brands. GlobalData’s free report on Consumer Tech and Delivery Trends in Foodservice decodes this new landscape and provides actionable insights for operations, delivery, and marketing – offering customer engagement solutions in the foodservice value chain. Download this free report for:
  • Data and insights into current consumer behavior
  • Market outlook for online delivery in foodservice
  • Case studies of brands who are already successfully leveraging these new tech and delivery trends
Understand the consumer and stay on top – download our report now.
by GlobalData
Enter your details here to receive your free Report.

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