Lactalis has launched Swedish quark brand Lindahls in the UK with a roll-out from today (21 November) in the country’s Waitrose stores.
Lactalis said the UK debut of Lindahls, a “natural, high-in-protein, fat-free and healthy product, should chime with consumers who want to lead an active and healthy lifestyle”.
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Mike Chatters, sales director at Lactalis McLelland, the UK arm of Lactalis, said: “Lindahls is a proven success in Sweden where is it the number one quark brand. Our UK research has shown that consumers love the range and find it very differentiated due to the range of flavours and highly relevant due to its focus on health. The launch of Lindahls in the UK as a healthy dairy lifestyle brand demonstrates Lactalis’ commitment to innovation.”
Lindahls’ UK quark range comes in three flavours including Natural, which is available in 500g pots, “to use as a high-in-protein, fat-free alternative to natural yogurt, crème fraiche or sour cream”. Lactalis said the Raspberry and Vanilla varieties, both available in 150g pots, are “perfect for a breakfast on-the-go, as a filling snack or as a fat-free dessert”.
Lindahls’ UK introductory price is GBP1.75 (US$2.18) for 500g, GBP0.70 for 150g and the RSP is GBP2.25 for 500g and GBP0.95 for 150g.
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Last month, Arla Foods extended its dairy brand line-up in the UK with the launch of Arla Quark, to cater for what the co-op called “the relatively unknown but fastest-growing cheese category in the UK”.
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