Dairy major Lactalis has launched a new six-strong line of plant-based “high protein” drinks in Canada.

Called Enjoy, the beverages encompass a range of flavours, all unsweetened: oat; oat vanilla; almond; almond vanilla; hazelnut; and hazelnut and oat.

The products contain eight grams of pea protein per 250 ml serving.

According to the France-headquartered dairy maker, Enjoy products are sold at most major retailers across Canada.

Nathalie Cusson, the general manager of Lactalis Canada’s fluid division, said: “As nutritious, high protein, unsweetened beverages, Enjoy responds to a growing consumer demand for plant-based options that taste great and have positive health impacts, including non-GMO and gluten-free certification with no artificial colours, preservatives or flavours.

“What sets Enjoy apart is its uniquely high-protein content which consumers are increasingly desiring in their daily diet.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Mark Taylor, CEO of Lactalis in Canada, said the new line “further complements Lactalis Canada’s wide-ranging portfolio of now 20 iconic consumer brands and expands our plant-based offering to Canadian consumers by leveraging our expertise in this dairy-free category”.

The company said its newly converted 33,150 square-foot production facility in Sudbury, Ontario, is now fully operational as a dedicated plant-based manufacturing facility.

In Canada, Lactalis owns brands such as Cracker Barrel, Black Diamond, Balderson.

The group posted a “weak” profit performance last year as the world’s largest dairy company faced pressure on volumes from private label.

The privately-owned business, headquartered in Laval, Pays-de-la-Loire, reported turnover rose 4.3% in 2023 to €29.5bn ($31.4bn).

Lactalis explained in a statement that “2023 was marked by a change in consumer purchasing behaviour, reflected in a fall in sales volumes and a specific appetite for private label – to the detriment of national brands (especially in Europe)”.

Chairman Emmanuel Besnier said on 18 April that consolidated net profit “remained weak”, coming in at €428m, albeit an increase of 11% from the prior 12 months. Profit stood at €384m in fiscal 2022, down 14% year-on-year.