US co-operative Land O'Lakes is launching "super premium" European-style butter, made with sweet cream.
The company said that the butter has a higher fat content than traditional butters giving it a "rich" and "indulgent" flavour.
Go deeper with GlobalData
The company said that US butter consumption is "steadily on the rise" as consumers switch to "simple" and "traditional foods". Currently European-style butters comprise about 1% of market volume but "sales are rising quickly", Land O'Lakes continued.
Marketing director Stacey Kearin explained: "We know that our consumers love to cook and entertain, love the flavour and texture of butter and value high-quality ingredients. Because it is made with sweet cream, Land O'Lakes European Style Butter fills a consumer need on the dairy shelves."
The product is available in salted or unsalted varieties. The company has secured listings with Wal-Mart, Kroger, Safeway and Target.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
