Consumers in the UK are boosting the sales of Laima’s Citronu-apelsinu skelites (Orange-Lemon slices) so much that Laima now sells more in the UK than in Latvia.
Sales of the jelly sweets in the UK are currently 1.5 times that sold in Latvia, by volume. Export to the UK has increased since cooperation with British wholesaler JTS International commenced last year.
Although export volumes are not large, Laima benefits greatly from the higher prices paid for sugar confectionery in the UK. New packaging has been developed especially for the British market.
Due to the high sugar content of the sweets and the high sugar prices in Latvia, Laima finds it hard to compete with imported products in Latvia.