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Lidl said today (11 July) that it had become the first German supermarket to be awarded GM-free certification for its own brand milk on sale throughout the country.

Lidl said its own-brand GM-free Milbona milk will be available nationally as of today and that it will launch several GM-free dairy products in its German stores later in the year. These will include two GM-free cheeses – Emmentaler and Wisenlander – which will be made available under the Milbona label.

In July last year, Lidl introduced GM-free fresh and UHT milk in all of its outlets in the southeastern state of Bavaria under the Milbona and ‘A piece of home’ brands as its first GM-free certified products. Lidl said its range of GM-free products in Bavaria will also be expanded from next month to include cream, sour cream, creme fraiche, mozzarella and sliced cheese.

The green “Ohne Gentechnik” label, Germany’s GM-free certification mark, will be displayed on all relevant Lidl products.

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By GlobalData