UK children’s ready meals maker Little Dish is launching a “popped savoury snack” for toddlers that aims to offer parents “a wider choice of healthy savoury snacks” for young children.
Little Dish said the new Chickpea Pop Pops are made with 40% chickpeas and are “significantly lower in salt than an average bag of crisps” – while the “air popped cooking method ensures they’re low in saturated fat, contain no artificial colours, flavours or preservatives and are gluten-free”.
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Little Dish said the latest addition to its snacks line had been “approved by nutritionist and mum” Lucy Jones, who said each 17g bag of the product “provides a source of protein and is high in fibre and nutrients which help foods release their energy more slowly”.
Managing director Dean Brown said the new product is set to build on the success of the company’s first steps into the baby aisle, with its Go Gos mini wholegrain oat biscuits for toddlers launched last year. “Go Gos have been a runaway success for us,” Brown said. “Within weeks of launch they were awarded the Mumsnet Rated badge of approval, and a food Innovation award. Following the success of Go Gos, retailers asked us to make a healthy alternative to crisps, and so we are launching Chickpea Pop Pops.”
The new product will be available in four variants – Original, Cheese, Sweet Red Pepper and Tomato – from the end of this month in the baby aisles at Sainsbury’s and Tesco priced at GBP0.75 (US$0.92). Little Dish said the product will be available at other major retailers later.
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By GlobalData
