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January 4, 2021

Little Spoon takes another $22m from investors

Little Spoon has received a second round of investment funding since the US-based baby-food start-up's inception in 2018.

By Dean Best

Little Spoon has received a second round of investment funding since the New York-based baby-food start-up’s inception in 2018.

The US$22m round was led by US private-equity firm Valor Equity Partners as a new investor, building on the $7m Little Spoon got last year from a consortium.

According to a spokesperson at Little Spoon, which supplies nutritional, organic baby foods via a direct-to-consumer platform, taking part in the 2019 financing and returning again in the latest exercise are Vaultier7, a UK-based investment fund focused on entrepreneurial consumer brands, and Kairos, another fund centred on start-ups. Tinder founders Sean Rad and Justin Mateen, Interplay Ventures, SoGal Ventures, and the fund affiliated with the owners of the San Francisco 49ers also took part. 

Since its founding by Lisa Barnett, Michelle Muller, Ben Lewis, and Angela Vranich, the company has gone on to launch a range of children’s supplements and most recently Plates, meals for toddlers and kids for under $5 each.

“We are so excited to have Valor Equity as our partner as we continue to build Little Spoon’s brand and open up new, high quality, affordable offerings to solve parents’ needs when it comes to keeping their children healthy,” the company said in a statement provided to just-food.

The spokesperson for Little Spoon confirmed the business is currently only operating in the US and has seen average annual growth rates of around 300% since its founding. The company develops its own products and contracts out the manufacturing.  

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