Italy has broken EU regulations on labelling chocolate, a court in Luxembourg ruled today (25 November).

The European Court of Justice has ruled that consumers in Italy are being misled by local legislation that allows confectioners to use the phrase “pure chocolate” on labels.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The European Commission decided to take Italy to the EU’s highest court in 2008 when it argued that the country had failed to change its rules to meet EU laws that harmonise sales names for cocoa and chocolate across the bloc.

Under EU law, products that contain up to 5% of vegetable fats other than cocoa butter can be labelled as chocolate.

The Commission argued that the phrase “pure chocolate” added a sales category to the sector that violated EU rules.

“The Commission brought infringement proceedings against Italy before the Court of Justice, claiming that Italy has introduced an additional sales name for chocolate products, depending on whether they can be regarded as ‘pure’ or not, which constitutes an infringement of the directive and conflicts with the case-law of the Court,” the ECJ said today.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“According to the Commission, the consumer must be informed whether or not substitute vegetable fats are present in the chocolate through the labelling and not through the use of a separate sales name.”

Italian confectioners can add a label to their chocolate to show their products consist of pure cocoa butter and not vegetable fats, the court said.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact