M. Dias Branco has reported a rise in first-half profits, with its sales being boosted by marketing support for its biscuits and pasta brands, the two largest parts of the Brazil-based food group’s business.
The company, which owns brands including Vitarella biscuits and Fortaleza pasta, booked a 39.5% jump in half-year net profit to BRL388.8m (US$124.4m).
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M. Dias Branco’s bottom line was helped by a sharp fall in financial expenses but its EBIT was still up 37% at BRL419.5m.
The group’s net revenues rose 4.1% to BRL2.58bn, with its second-quarter revenues rising 3.7% to BRL1.38bn.
M. Dias Branco said it has seen volumes in its “two main products lines” of biscuits/crackers and pasta in the second quarter, pointing to marketing campaigns and “price readjustments” through discounts and bonuses.
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“In light of a scenario marked by an economic crisis and fierce competition, particularly in pasta prices, these results show that our investments and
adjustments are sufficient to reach attractive and sustainable levels of growth,” the company said.
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