Mademoiselle Desserts, the French frozen bakery specialist, has acquired another business in its domestic market, the privately-owned Délices des 7 Vallées.
The deal, struck for an undisclosed sum, sees Mademoiselle Desserts buy a firm that makes a range of snack products, such as doughnuts and muffins.
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“The products ideally complement our snacking range,” Mademoiselle Desserts chairman Didier Boudy said.
Délices des 7 Vallées, based in the north-western French town of Tincques, generates turnover of EUR68m (US$77.5m), Mademoiselle Desserts said. A fifth of the firm’s turnover comes from export markets. It employs 300 staff.
Marien Gaynard, the managing director of Délices des 7 Vallées, has joined the Mademoiselle Desserts board.
Antoine Heunet, Délices des 7 Vallées’ chairman, said: “The project proposed by Mademoiselle Desserts seemed to me in perfect harmony with the values and strategy of Délices des 7 Vallées, both on the positioning of premium products and on the approach of human and industrial integration, predominant elements in our choice to sell the company.”
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By GlobalDataMademoiselle Desserts has ten production sites: six in France; three in the UK; and one in the Netherlands.
In September, the group acquired fellow bakery firm Michel Kremer Pastry for an undisclosed amount.
Mademoiselle Desserts, which predominately manufactures private-label frozen industrial finished and semi-finished pastry in Europe, is majority-owned by pan-European private-equity firm IK Investment Partners after the investor bought a stake from counterpart Equistone Partners Europe last year.
