Mademoiselle Desserts, the French frozen bakery specialist, has acquired another business in its domestic market, the privately-owned Délices des 7 Vallées.
The deal, struck for an undisclosed sum, sees Mademoiselle Desserts buy a firm that makes a range of snack products, such as doughnuts and muffins.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“The products ideally complement our snacking range,” Mademoiselle Desserts chairman Didier Boudy said.
Délices des 7 Vallées, based in the north-western French town of Tincques, generates turnover of EUR68m (US$77.5m), Mademoiselle Desserts said. A fifth of the firm’s turnover comes from export markets. It employs 300 staff.
Marien Gaynard, the managing director of Délices des 7 Vallées, has joined the Mademoiselle Desserts board.
Antoine Heunet, Délices des 7 Vallées’ chairman, said: “The project proposed by Mademoiselle Desserts seemed to me in perfect harmony with the values and strategy of Délices des 7 Vallées, both on the positioning of premium products and on the approach of human and industrial integration, predominant elements in our choice to sell the company.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMademoiselle Desserts has ten production sites: six in France; three in the UK; and one in the Netherlands.
In September, the group acquired fellow bakery firm Michel Kremer Pastry for an undisclosed amount.
Mademoiselle Desserts, which predominately manufactures private-label frozen industrial finished and semi-finished pastry in Europe, is majority-owned by pan-European private-equity firm IK Investment Partners after the investor bought a stake from counterpart Equistone Partners Europe last year.
