Canadian meat processor Maple Leaf has marked Chinese New Year with the launch of two Chinese-style sausage products in its domestic market.
The new ranges target its Chinese-Canadian consumers.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Finding authentic-tasting Chinese sausages across major retail banners was typically a challenge,” said Adam Grogan, senior vice president, marketing and innovation, Maple Leaf Foods . “Our premium pork sausage and our pork and chicken combination are perfectly seasoned to remind Chinese Canadians of home. Both sausages are made from the goodness of Canadian-raised pork and chicken.”
Both Chinese-style sausages are available at select stores across Canada including Food Basics, Fresh Co, Metro (ON), Zehr’s (ON), Loblaws (ON), and Real Canadian Superstore.
