Canadian meat processor Maple Leaf has marked Chinese New Year with the launch of two Chinese-style sausage products in its domestic market.

The new ranges target its Chinese-Canadian consumers.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“Finding authentic-tasting Chinese sausages across major retail banners was typically a challenge,” said Adam Grogan, senior vice president, marketing and innovation, Maple Leaf Foods . “Our premium pork sausage and our pork and chicken combination are perfectly seasoned to remind Chinese Canadians of home. Both sausages are made from the goodness of Canadian-raised pork and chicken.”

Both Chinese-style sausages are available at select stores across Canada including Food Basics, Fresh Co, Metro (ON), Zehr’s (ON), Loblaws (ON), and Real Canadian Superstore.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now