The Marine Stewardship Council (MSC) is delighted to announce the appointment of Louisa Barnett to the newly created role of UK Communications Director.

Barnett joins the MSC from Weber Shandwick’s corporate practice where she was involved in issues and crisis management for Scotts and IKEA.She also worked on the European Unilever account, notably on its corporate social responsibility projects and venture capital accounts including 3i and Lloyds TSB Development Capital.

Prior to joining Weber Shandwick, Barnett spent over three years in other PR consultancies working on a range of clients including Chiltern Railways and The Gallup Organization.

Commenting on the appointment, Chief Executive Brendan May said:  “Louisa will be managing the London office’s communications strategy and implementation, working closely with our US office. Communications is a vital ingredient of our success as we continue to build our profile in the UK and beyond.”

Barnett commented:  “The MSC is the only NGO of its kind to address the issues of fish sustainability.  I am looking forward to the challenge of creating a strong presence of the MSC Standard to fisheries, wholesalers and retailers and most importantly harnessing consumer power to generate change and promote environmentally responsible stewardship of the world’s most important renewable food source.”

The team at the MSC includes communications officer Catherine Oke and Barnett will be looking to expand the team as more fisheries are certified and the MSC message spreads.

Barnett took up her position in early March.

The MSC’s role is to recognise, via a certification program, well-managed fisheries and to harness consumer preference for products from certified fisheries. The MSC is currently building on its successes in certifying fisheries in the United States, United Kingdom and Australia.

Notes to Editors:

  1. The MSC was established in 1997 by Unilever and WWF (World Wildlife Fund). The MSC has been independent since 1999 and is chaired by the Rt Hon John Gummer MP.
  2. Three fisheries have been certified as sustainable by the MSC:
    Western Australian Rock Lobster, Thames Blackwater Herring and Alaska Salmon.
  3. There are about 20 to 30 more fisheries at some stage of the certification process.
  4. See the MSC website:
  5. For further information please contact: Catherine Oke or Louisa Barnett on:
    tel:  +44 020 7 3504000