The Marine Stewardship Council (MSC) is delighted to announce the appointment of Louisa Barnett to the newly created role of UK Communications Director.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


Barnett joins the MSC from Weber Shandwick’s corporate practice where she was involved in issues and crisis management for Scotts and IKEA.She also worked on the European Unilever account, notably on its corporate social responsibility projects and venture capital accounts including 3i and Lloyds TSB Development Capital.


Prior to joining Weber Shandwick, Barnett spent over three years in other PR consultancies working on a range of clients including Chiltern Railways and The Gallup Organization.


Commenting on the appointment, Chief Executive Brendan May said:  “Louisa will be managing the London office’s communications strategy and implementation, working closely with our US office. Communications is a vital ingredient of our success as we continue to build our profile in the UK and beyond.”


Barnett commented:  “The MSC is the only NGO of its kind to address the issues of fish sustainability.  I am looking forward to the challenge of creating a strong presence of the MSC Standard to fisheries, wholesalers and retailers and most importantly harnessing consumer power to generate change and promote environmentally responsible stewardship of the world’s most important renewable food source.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The team at the MSC includes communications officer Catherine Oke and Barnett will be looking to expand the team as more fisheries are certified and the MSC message spreads.


Barnett took up her position in early March.


The MSC’s role is to recognise, via a certification program, well-managed fisheries and to harness consumer preference for products from certified fisheries. The MSC is currently building on its successes in certifying fisheries in the United States, United Kingdom and Australia.


Notes to Editors:



  1. The MSC was established in 1997 by Unilever and WWF (World Wildlife Fund). The MSC has been independent since 1999 and is chaired by the Rt Hon John Gummer MP.
  2. Three fisheries have been certified as sustainable by the MSC:
    Western Australian Rock Lobster, Thames Blackwater Herring and Alaska Salmon.
  3. There are about 20 to 30 more fisheries at some stage of the certification process.
  4. See the MSC website: www.msc.org
  5. For further information please contact: Catherine Oke or Louisa Barnett on:
    tel:  +44 020 7 3504000
    email:  Catherine.Oke@msc.org
     Louisa.Barnett@msc.org