Mars adds no-added sugar line to UK Dolmio range - Just Food
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here

Mars adds no-added sugar line to UK Dolmio range

21 Aug 2017

Mars has launched “no-added sugar” versions of its Dolmio cooking sauce in the UK.

The company, which last year set out plans to cut the levels of sugar and salt in food brands like Uncle Ben’s, Masterfoods and Dolmio, has put sun-ripened tomatoes at the base of its recipes for the no-added sugar sauces.

It has developed five flavours of the sauce, which is sold in 350g jars and designed for two to share.

The US-based group is also launching a chicken range under the Dolmio brand in the UK. The Chicken Tray Bake line is designed to be spread over chicken and vegetables. The products are sold in 150g pouches.

“These new product innovations will drive growth in the category by tapping into a number of consumer trends – demand for variety and new formats as well as for even healthier, nutritious, great-tasting meals,” Ian Nundy, marketing manager for Dolmio in the UK, said.

The no-added sugars have a recommended retail price of GBP1.99 (US$2.57) and the tray bakes are recommended to be sold at GBP1.49.

Last week, Mars announced it had struck a deal to buy US ethnic cuisine business Preferred Brands International, which manufactures and sells Indian and Asian food products sold primarily under the Tasty Bite brand.

The majority of Preferred Brand International’s sales are generated in North America but the company also manufactures products sold through retailers in the UK and Australia, as well as through foodservice in India.