Mars Inc is expanding the tastes of some of the group’s best-known brands from the confectionery aisle into the freezer with the launch of a range of frozen desserts.
The new desserts from Mars’ chocolate drinks and treats (MCD&T) arm include Twix Cheesecake, Maltesers Pavlova and Mars Dessert Bar.
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Mars said MCD&T has been working alongside European frozen desserts producer Coppenrath & Wiese to develop the new products.
MDC&T general manager Michelle Frost said: “Innovation is a key factor in maximising sales and driving growth within this category. Our frozen desserts range combines the great taste of these familiar brands, with an exciting twist to offer consumers something new and different.”
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