Mew Mars Bar paper packaging.

US confectionery giant Mars will move to paper-based packaging on its Mars Bar chocolate product as part of a new test pilot in the UK.

The bars wrapped in recyclable paper packaging will be available for a limited time at Tesco stores. 

The company confirmed this is the first time Mars Wrigley UK has introduced paper packaging in the country “after extensive development work and investments”.

It said trial will achieve a significant reduction in plastic on the Mars Bar.

Richard Sutherland-Moore, fromt Mars Wrigley UK’s research and development team, said: “We are exploring different types of alternative packaging solutions for our confectionery products. For Mars Bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

See Also:

Adam Grant, general manager at Mars Wrigley UK, added: “While challenges may impact the pace of progress towards our vision, we at Mars Incorporated are committed to scaling up viable solutions where recycling options exist and to test, learn, partner and advocate where they don’t.”

Andrew Flood, Tesco packaging development manager, said Mars’ move is “aligning to our own strategy of removing plastic and packaging in our business where we can, reducing it where we can’t, reusing more and recycling what’s left.”.

Mars said that following the trial it will use the learnings from the launch with Tesco to inform other trials across the region.