Mars Inc will relaunch its M&M’s Crispy line in the US after what the confectionery giant said was a “decade” of requests from consumers.
The product will return to the market in January in three pack sizes – 1.35 ounce, 2.83oz and 9.9oz. M&M’s Crispy was originally released as a limited-edition item in 1998.
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Mars said the move is its biggest “launch” for the M&M’s brand since it developed M&M’s Pretzel Chocolate Candies in 2010.
“When M&M’s fans talk, we listen,” Seth Klugherz, senior director for M&M’s chocolate candies, said.
