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June 7, 2021updated 08 Jun 2021 1:59pm

McCain Foods in new sustainable farming pledge

The Canadian frozen potato-products giant has issued a new sustainability commitment.

Canada-based frozen products giant McCain Foods has pledged all of its French fries will be made with potatoes from a farm using more sustainable agricultural practices by the end of the decade.

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  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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The company said 100% of its potato acreage – representing 149,733 hectares worldwide – will be grown using regenerative agriculture by 2030.

The company said this transition will “restore and protect soil health and quality and look to natural processes to control pests, prevent plant disease and strengthen crops against severe weather events”.

It added that “regenerative agriculture promotes biodiversity, more plant cover on fields throughout the year, minimising soil disturbances and maximising crop diversity”.

McCain CEO Max Koeune said the Covid-19 pandemic has put a spotlight on the precarious nature of the global food system but stressed that climate change remains the largest challenge.

“It’s estimated that a quarter of man-made carbon emissions come from the production of food and if we have to grow more food to feed more people that will only intensify. If we don’t transform the way we grow food, the whole system is at risk of suffering irreparable damage,” he said.

He added: “As a global leader in food production, McCain has a responsibility to re-imagine the way we grow a potato in a way that is beneficial for both the planet, and the communities where we operate. We have to act today to make things better tomorrow.”

Among other sustainability commitments announced by McCain today (7 June) are the opening of three “Farms of the Future” in different growing regions around the world by 2025, reducing carbon emissions from potato farming, storage and freight by 25% by 2030 and reducing carbon emissions from all operations by 50% by 2030.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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