McCain Foods has launched six new frozen potato products in the UK.
McCain is introducing microwavable frozen mashed potato to its range. The product can be made in the microwave in three minutes.
For kids, McCain is launching McCain Mash Machines made with real mashed potato, prepared with sunflower oil and are low in saturated fat, which come in the shape of trains, planes, cars and boats.
It is also bringing McCain Spicy Peri Peri Fries and McCain Steakhouse Ridge Cut Fries, to its portfolio.
McCain has launched two variants of existing ranges: new and improved McCain Croquettes, McCain and American BBQ Wedges. Wedges value sales are in excess of GBP26m (US$38m), it is hoped the new flavour will "bring new interest to the category," McCain said.
Mark Hodge, marketing director for McCain Foods, said: "We’re hugely excited about the extensive NPD hitting the freezers this March. The new products will not only bring new shoppers into the frozen potato category but drive interest and excitement by meeting demand for the latest out of home trends in the home, as well as offering quality, value and convenience."