Independent UK dairy Meadow Foods is launching a new business targeting wholesalers, caterers and restaurant businesses which will trade under the name of Green Valley Dairy.
Green Valley Dairy will provide a new range of dairy products including full and low fat soft cheese, mascarpone, crème fraiche, set soured cream as well as Sweetened Condensed Milk. The products will be sold directly to food service, wholesalers and distributors and will be available in 1kg, 2kg and 5kg containers as individual units or in multi packs.
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By GlobalDataMeadow Foods has invested in new manufacturing capabilities.
Mark Chantler, MD of Meadow Foods’ ingredients business, commented: "This is a logical progression for the business as it opens new markets and opportunities for our quality dairy products. We intend to run Green Valley Dairy as an independent brand to Meadow Foods, whilst still using our business’ proven experience and expertise in the dairy sector."
Green Valley Dairy aims to capture the "premium yet affordable" end of the food service marketplace, Chantler added.