Denmark-based Naturli’ Foods, the meat-free supplier backed by Nordic food giant Orkla, has added another export market to its roster.
After trialling products in the US in 2018, the company is to launch meat-free mince (or ‘ground’ as mince is called in the US) across the Atlantic.
Go deeper with GlobalData
The pea-based Ground Pea’f mince alternative is to hit retailers on the US east coast in two months’ time.
“We call it Ground Pea’f because we have developed the strongest-texture pea protein in the world, which is now the base in all our products,” Lund said. “Pea’f jerky and Pea’f strips are soon also to be launched. Our Pea’f ingredient contains 68% protein in dry matter.”
Naturli’ is a 30-year-old business that only entered the meat-free market in 2014. The company was set up in 1988, selling alternatives to milk in Denmark, such as soy, rice and almond ‘milks’.
See Also:
The firm has been owned since 2010 by Danish margarine supplier Dragsbaek, which is itself majority-owned by Orkla.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
