Danish Crown, the Denmark-based meat cooperative, has announced goals to improve its impact on climate, pointing to the need to “win the support of consumers” as a factor.

By 2030, the emissions of greenhouse gases for each kilogramme of pork Danish Crown produces will be reduced “by at least 50% compared to 2005”, the co-op said today (8 March).

Danish Crown’s “vision” is for all meat from the business “to be climate-neutral by 2050, all the way from farm to fork”.

Jais Valeur, Danish Crown’s CEO, said: “Pork has unjustifiably been in the firing line for the climate impact. We’re going to change this, because we now know that we could have been talking about sustainability from as early as the mid-2000s.

“We cannot turn back the clock, but the results are there for all to see, and what we’re going to do is launch a concept which we, as well as our customers, can communicate, and which is going to win the support of consumers, because at the end of the day, it’s the choices being made by consumers that will drive the transition.”

The Tulip owner said it is setting up cross-organisational projects focusing on areas such as energy, water consumption and packaging. The co-op said it wants to “establish a number of partnerships” with researchers and other companies in the industry to “identify new solutions”.

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By GlobalData