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February 24, 2016

Meatsnacks Group launches Strive range

Meatsnacks Group, Europe's largest jerky and biltong manufacturer, is launching a range of protein snacks, Strive, in the UK. 

Meatsnacks Group, Europe’s largest jerky and biltong manufacturer, is launching a range of protein snacks, Strive, in the UK.

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The company said the range is aimed at the outdoor and sports markets. Strive Beef Jerky and Strive Beef Biltong offers consumers a “lighter”, gluten-free alternative, the company said. 

Meatsnacks said that the product is made from silverside beef marinated with “natural store cupboard ingredients”. 

James Newitt, managing director of Meatsnacks, said: “We’re really excited to be launching Strive this year; with high protein and low calories, Strive is designed to be the ultimate post-workout snack for fitness enthusiasts and athletes without compromising on taste.”

The Strive range is launching this month with an RRP of GBP2 (US$2.80).

Meatsnacks was formed last year after the merger of The Jerky Group and Cruga. The Jerky Group was set up in 2000 and owned the Wild West brand. Cruga, formed in 1998, sold biltong under its namesake brand and the Bundu brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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