Mid America Pet Food has snapped up fellow US supplier Nature’s Logic.
Nebraska-based Nature’s Logic, set up in 2006, says it makes its pet food with “only 100% natural ingredients”. Its product range includes dry, canned and frozen products.
In a brief statement, Mid America Pet Food CEO Greg Cyr set out the rationale for the deal. “Mid America Pet Food has experienced significant growth, and the acquisition of Nature’s Logic is an exciting opportunity for us as we share a united passion for pet nutrition,” he said.
“Welcoming Nature’s Logic to the MAPF family of brands fulfills an exciting expansion to our approach in offering nutritious formulas as Nature’s Logic strongly aligns with MAPF’s mission. We look forward to serving a new set of pet parents and loyal companions as we continue to offer super-premium nutrition within each brand while maintaining the integrity of what has made them each successful thus far.”
Financial terms were not disclosed.
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By GlobalDataApproached by Just Food, Mid America Pet Food declined to comment on the two companies’ sales or profits.
Asked if the deal has given new retail customers or geographic markets to Mid America Pet Food, the company said: “Mid America Pet Food looks forward to continuing to serve our existing customers while working with new retailers that Nature’s Logic has great relationships with, who align to the 100% natural nutrition and sustainability focus which has helped Nature’s Logic reach the success they have today.”
