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June 5, 2015

Midsona buys Danish organic firm Urtekram

Swedish health and wellness group Midsona has announced the acquisition of Danish organic food maker Urtekram.

Swedish health and wellness group Midsona has announced the acquisition of Danish organic food maker Urtekram.

The deal is expected to close in July.

Urtekram, said by Midsona to have “a leading position in organic food”, has a presence in 40 countries and produces organic food and, more recently, body care products as well as lactose and gluten-free products.

Midsona has brands in health foods, personal care and hygiene.

“The acquisition of Urtekram is a big step towards our vision of becoming the Nordic leader in health and wellness. We are broadening our product portfolio of proprietary brands that are well positioned in attractive organic growth segments,” said Peter Åsberg, CEO of Midsona.

Urtekram said the acquisition would help “increase the pace” of its Nordic expansion.

“We hope to establish parts of Midsona of products on the Danish market. The transaction is a logical next step in Urtekram’s growth journey,” said John Hebo, chairman of Urtekram.

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