View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
June 7, 2017

Miratorg mulling launch into Russia dairy sector

Russia-based meat processor Miratorg is considering proposals to invest up to US$400m in the launch of a dairy division, with a focus on the production of milk and cheese products.

Russia-based meat processor Miratorg is considering proposals to invest up to US$400m in the launch of a dairy division, with a focus on the production of milk and cheese products.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

A spokesperson for Miratorg told just-food today (7 June) if the project goes ahead the initial stages would involve the opening of “at least one dairy farm” with some 5,000 dairy cattle.

The spokesperson stressed the project is still in the “early stages”. However, the spokesperson said Miratorg’s chairman, Alexander Linnink, had said “a final decision on the investment can be expected in the coming half-year”.

Linnik has said previously areas around the cities of Kaluga, around 150km southwest of Moscow, and Tula, about 193km south of the capital, could be potential sites for the initial dairy operation.

Linnik reportedly told Russian broadcaster RBC the company had “long-nurtured plans to enter the milk processing market”.

Miratorg’s spokesperson said today the company is in negotiations with a number of regional governments as part of the company’s planning for a potential site for the first dairy.

The spokesperson confirmed  Miratorg is considering proposals that could lead to “several” dairy farm operations in central Russia with a potential combined total of up to 20,000 cattle.

Miratorg claims to be the largest producer of pork and beef in Russia. The group reportedly generated a turnover of RUB1.4bn (US$24.7m) in 2015. Last January, Miratorg said it had signed a “strategic” new contract to supply Burger King outlets in the country.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food