Japanese food producer Mizkan has introduced a line of chutneys under the Branston brand in the UK.

The chutneys, available in caramelised onion and Mediterranean tomato are initially available in Sainsbury’s and Morrisons. The launch will be supported by a GBP1.9m (U$3m) brand campaign, which runs until February.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Victoria Adams, Branston brand manager at Mizkan’s European subsidiary, said: “We spotted a gap in the market for an entry level everyday range of chutneys that appeal to the consumers’ sense of Britishness, so now is the time for us to build on our position as the number one brand in pickles and relish and establish ourselves in a new category that offers growth potential to retailers.”

Branston was bought by Mizkan in February 2013 as part of the company’s GBP92.5m acquisition of Premier Foods plc’s sweet pickle and table sauces business.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now