Mondelez International launches Oreo Thins in Australia - Just Food
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Mondelez International launches Oreo Thins in Australia

31 Mar 2016

Mondelez International has announced the launch of Oreo Thins in Australia.

Oreo Thins are available in Australia in three flavours: vanilla, tiramisu and lemon.

Each 104g pack contains two “bite-sized” packs with seven cookies.

Sara Black, senior marketing manager of Oreo at Mondelez Australia, said: “We’re excited to introduce Oreo Thins to Australian cookie lovers. Oreo has grown 19.8% in the Australian market within the last year, so we believe our fans will love this new crisp and delicate texture of Oreo Thins.”

The range is available at supermarkets nationwide at an RSP of A$2.29 (US$1.75) for a 104g pack.

Mondelez had first launched Oreo Thins in China. In May last year on its first-quarter results conference call, CEO Irene Rosenfeld hailed the product’s success and said as a result, consumers would start to see it “make its way around the world”.

The following July Mondelez International launched the product in the US.