Mondelez International has launched a snack brand in the US it says is responding to consumer demand for “more wholesome, savoury snack options”.
Good Thins is a baked snack made from wheat, potato and rice. It is free of artificial flavours, colours, cholesterol, partially hydrogenated oils or high fructose corn syrup.
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The snacks are available in eight variants including sweet potato, chickpea and spinach and garlic.
“At Mondelez International, what’s important to consumers is important to us. We’re regularly taking a consumer pulse on ingredient and flavour preferences, and we’re excited to launch a brand that delivers on a broad range of these interests,” said Danielle Brown, marketing director for Good Thins.
“Best of all, it’s a snack that you can feel good about. Good Thins is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation.”
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Good Thins has an RSP of US$3.69 per box.
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