Mondelez International has launched a snack brand in the US it says is responding to consumer demand for “more wholesome, savoury snack options”.

Good Thins is a baked snack made from wheat, potato and rice. It is free of artificial flavours, colours, cholesterol, partially hydrogenated oils or high fructose corn syrup.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The snacks are available in eight variants including sweet potato, chickpea and spinach and garlic.

“At Mondelez International, what’s important to consumers is important to us. We’re regularly taking a consumer pulse on ingredient and flavour preferences, and we’re excited to launch a brand that delivers on a broad range of these interests,” said Danielle Brown, marketing director for Good Thins.

“Best of all, it’s a snack that you can feel good about. Good Thins is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation.”

Good Thins has an RSP of US$3.69 per box.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now