Mondelez International has launched a snack brand in the US it says is responding to consumer demand for “more wholesome, savoury snack options”.

Good Thins is a baked snack made from wheat, potato and rice. It is free of artificial flavours, colours, cholesterol, partially hydrogenated oils or high fructose corn syrup.

The snacks are available in eight variants including sweet potato, chickpea and spinach and garlic.

“At Mondelez International, what’s important to consumers is important to us. We’re regularly taking a consumer pulse on ingredient and flavour preferences, and we’re excited to launch a brand that delivers on a broad range of these interests,” said Danielle Brown, marketing director for Good Thins.

“Best of all, it’s a snack that you can feel good about. Good Thins is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation.”

Good Thins has an RSP of US$3.69 per box.