US food giant Mondelez International has signed up to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment.
The Cadbury chocolate and Oreo cookie maker said the initiative supports its ambition to create zero net waste packaging.
Mondelez has also signed up to the associated New Plastics Economy Initiative and is a signatory to the UK Plastics Pact.
The initiatives share a collective ambition to address plastic waste and pollution at its source, by moving toward a “circular economy” where plastic stays out of the environment.
Mondelez has set 2025 innovation targets to ensure 100% of packaging is designed to be recycled, contains on-pack recycling information and contributes to the company’s commitment to reduce CO2 emissions. It said that today, some 93% of its total packaging, including both plastic and non-plastic, is designed to be recycled.
Christine Montenegro McGrath, vice president of sustainability and global impact at the company, said: “We believe that sector-wide initiatives, in collaboration with government, are key to reducing the impact of packaging on our planet.
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“Through our partnership with the Ellen MacArthur Foundation and in joining The UK Plastics Pact, we are accelerating our work toward creating zero net waste packaging and improving recycling globally, and we are fully committed to their vision.”
The New Plastics Economy Global Commitment has set 2025 targets too – including 100% of plastic packaging to be reusable or recyclable – which Mondelez, along with signatories from government, business and other organisations, has formally endorsed.