Mondelez International has launched a lactose-free version of its Philadelphia cream cheese in the UK.
The move marks the brand’s entry into the free-from sector. Mondelez said the launch was prompted by consumer demand for products to suit different dietary requirements.
Jennie Spurr, marketing manager for Philadelphia UK at Mondelez, said: “This is a first for Philadelphia, and we are the biggest soft white cheese brand to enter the free-from segment, making it an important launch for the category. It helps to open up soft white cheese to an even wider customer base, and we hope this will help to bring new shoppers into the category.”
Philadelphia Lactose Free has an RRP of GBP1.99 (US$3.07).
Mondelez is doubling down on its efforts to grow its presence in the free-from sector. Earlier this week, the company announced the acquisition of US free-from snacks firm Enjoy Life Foods.