Mondelez International has rolled out mini Oreos in Thailand to meet local demand for “on-the-go snacks”, the US food group said.
The company said it expected growth from Thailand’s biscuit market but highlighted the prospects for what it called the “biz-snack” segment.
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“Our market research indicates that the biscuit market still has the potential for growth, especially the biz-snack segment – on-the-go snacks with characteristic bite size, which demonstrated an average growth of more than 30% from 2012 to 2013,” Tawatchai Thungprasitipab, head of marketing for Mondelez’s biscuits, chocolate and cheese portfolio in Thailand, said.
“Oreo therefore sees this growth opportunity for turning its product into [a] biz snack, which will help increase the consumption frequency among family consumers, including expanding target consumers to young adults aged 18-24.”
The mini Oreos are available in two flavours – vanilla and chocolate – and are sold with a cup to allow consumers to eat the biscuits on the go.
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By GlobalData
