Mondelez International has rolled out mini Oreos in Thailand to meet local demand for “on-the-go snacks”, the US food group said.
The company said it expected growth from Thailand’s biscuit market but highlighted the prospects for what it called the “biz-snack” segment.
“Our market research indicates that the biscuit market still has the potential for growth, especially the biz-snack segment – on-the-go snacks with characteristic bite size, which demonstrated an average growth of more than 30% from 2012 to 2013,” Tawatchai Thungprasitipab, head of marketing for Mondelez ‘s biscuits, chocolate and cheese portfolio in Thailand, said.
“Oreo therefore sees this growth opportunity for turning its product into [a] biz snack, which will help increase the consumption frequency among family consumers, including expanding target consumers to young adults aged 18-24.”
The mini Oreos are available in two flavours – vanilla and chocolate – and are sold with a cup to allow consumers to eat the biscuits on the go.