Montezuma’s has made a trio of senior level appointments, including new managing director Bruce Alexander, to head up the UK-based chocolate manufacturer.

Alexander becomes MD from this month and joins the business from Ireland’s Kerry Foods, where he was commercial director. He previously served at Lucozade Ribena Suntory, FMCG giant Nestlé  and United Biscuits.

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The company, which received an undisclosed investment from Edinburgh-based private-equity firm Inverleith last year for a majority stake, is also appointing Carl Moore as finance director and Debbie Epstein as the head of marketing.

Founded by Helen and Simon Pattinson in 2000, Montezuma’s has its own stores in London and the south east of England and supplies retailers including Sainsbury’s and Morrisons. However, the couple are now stepping back from the top roles to become ambassadors and directors for the business.

Moore is joining the firm from cosmetics giant L’Oreal, and has also served at The Body Shop, MTV UK and Viacom Group.

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Epstein was most-recently marketing director at Bounce Foods having spent time with smaller “entrepreneurial businesses” as a consultant, including baby food firm Ella’s Kitchen.

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New managing director Alexander said: “I look forward to increasing distribution, at home and overseas, capturing new opportunities for the brand and continuing with the chocolate innovations which Montezuma’s is rightly famous for. I am really excited to join Montezuma’s and lead them on the next chapter of their incredible journey.”

Michael Atkinson, Inverleith’s operating and brand director, said the senior appointments had been agreed as part of its investment and welcomed the decision by the Pattinsons to stay on as ambassadors.