German food group Dr Oetker has settled its dispute over price with Real, one of a clutch of manufacturers to have struck agreements following clashes with the local retailer.

Real, owned by German giant Metro Group, has been using procurement and marketing services firm Markant to deal with suppliers since April. The move, designed, Real told just-food, to "strengthen our company's competitiveness", led to a new round of negotiations with suppliers, including talks over price.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Some of the discussions broke down, leading products manufactured by suppliers including Dr Oetker to no longer appear on Real shelves.

When it emerged last month Dr Oetker products were no longer available at Real stores, the retailer confirmed to just-food it had at the time not been able to reach an agreement with "around ten suppliers from a total of around 5,000 suppliers".

Last week, it emerged other manufacturers affected included frozen food supplier Iglo Group and confectioner Haribo.

Speaking to just-food yesterday (4 August), Real refused to be drawn on the detail of the agreements with the three manufacturers but said: "Within the next few days the products of Dr Oetker, Iglo and Haribo will be back on the shelves."

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

A spokesperson for Oetker confirmed agreement had been reached but declined to comment further.

Haribo told just-food a "temporary" deal had been struck with Real but refused to provide further details. Real also declined to comment on its agreement with Haribo.

Officials for Iglo in Germany had not responded to requests for comment at the time of publication.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact