Danish Crown has announced some 118 jobs in the UK are at risk due to changing production schedules at the King’s Lynn, Norfolk, factory of its subsidiary Tulip.

The Danish firm said the recovery of Tulip – a tinned, cooked meat producer – is three months ahead of schedule and the business now in profit but changes need to be made at the Norfolk plant, which is loss-making, as it focuses on optimisation and competitiveness.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Employees at the site have been informed about proposals.

It is proposed the plant, which employs 570 people, should revert to a five-day working week from its seven-day operation as it seeks to mitigate a fall in production volumes and operational inefficiencies.

Tulip CEO Steve Francis said: “Due to the loss of customer orders over the last few years, the site is now making a significant loss on a weekly basis. Now we are looking to take steps which will keep the Kings Lynn site operational for current and future generations. The business will engage closely with the employee representatives and those affected in order to minimise impact on people’s lives,” he said.

Last summer, losses increased week by week at Tulip after the loss of major retail contracts but it has started making money again on a weekly basis, Danish Crown said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“We have invested in creating strong and experienced management teams at all our facilities, which means that half of the top 50 managers in the company are new. I’m very pleased to see that their efforts and the improved focus of our existing team have both made such a huge difference so soon,” said Francis.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact