Casino-owned supermarket chain Monoprix has unveiled plans to continue its expansion in north Africa.
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It will open its first store in Morocco towards the end of next year following the signature of a franchise agreement with Tunisian partner Mabrouk.
The groups will set up around 15 Monoprix and Monop’ stores in the country’s major cities between 2013 and 2015, Monoprix said.
The stores will be run by Mabrouk’s subsidiary, the Société Nouvelle Maison de la Ville de Tunis (SNMVT).
SNMVT already runs Monoprix’s stores in Tunisia within the framework of long-standing ties with Mabrouk.
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By GlobalDataIn August, the French retailer signed an agreement with Mabrouk/SNMVT marking its entry into Libya.
Its first store openings the country are earmarked for 2013 in Tripoli and Benghazi.
“These agreements are a real partnership based on the knowledge of local markets on the part of Mabrouk, on the one hand and Monoprix’s commercial expertise and own-brand and store management on the other,” Monoprix added.
A spokesman for Monoprix told just-food the French retailer was also looking at “possible developments in Algeria and Egypt”.
