My Fit Foods eyes grocery push after investment

My Fit Foods, the US retail chain focused on prepared meals, has said a fresh investment of capital into the company will help its plan to grow its business through grocery chains.

Dean Best September 30, 2016

My Fit Foods, the US retail chain focused on prepared meals, has said a fresh investment of capital into the company will help its plan to grow its business through grocery chains.

The American Farm Bureau Federation has made an unspecified investment in My Fit Foods, which is majority-owned by investment firm Marlin Equity Partners.

“The investment from the American Farm Bureau Federation, along with assets from existing equity partner Marlin, will help to support our growth strategy to pursue partnerships with the nation’s premier grocery retailers,” My Fit Foods CEO David Goronkin said. “My Fit Foods meals are available in the deli section in select HEB stores. We continue to work with leading grocers to increase availability My Fit Foods meals to our customers.”

Julie Anna Potts, executive vice president and treasurer for the American Farm Bureau Federation, said: “My Fit Foods is meeting the growing consumer demand for fresh, healthy, farm-raised ingredients, and we are eager to help accelerate the next phase of the company’s growth. Our organisation is dedicated to growing this partnership with My Fit Foods, as they share our mission of making high-quality fresh food available to the American people. This partnership also helps us make another connection between food and our farmers who grow it.”