Dutch-Italian confectioner Perfetti Van Melle has signed a marketing, sales and distribution deal with global market expansion firm DKSH for the launch of its products into Myanmar.

The confectioner has entered into an agreement with DKSH’s consumer business unit for Asia that will see the company take on the marketing, sales and distribution of its range of candies and soft chews across all trade channels in Myanmar.

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Perfetti van Melle VP Luca Parodi said the company is “looking forward to leveraging DKSH’s comprehensive network and deep local expertise in Myanmar for sales, distribution, and support services” to launch and grow its brands in the country.

Parodi said the country is “a very complex market with high entry barriers” for Western companies.

Perfetti van Melle produces and distributing confectionery to around 150 countries. Brands include Mentos, Fruitella, Alpenliebe and Golia.

The partnership deal is an extension of a deal both firms have participated in for a number of years in New Zealand.

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