Wilson’s Country has launched a new healthy on-the-go breakfast concept – ‘breakfast in a beaker’ layered fruit, bio-yoghurt and seeds pots.
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Two premium options are being launched in 220gram transparent pots – Fruit Combo and Superfruit Combo. The Fruit Combo contains a fruit salad with apple, orange, mango, pineapple and grapes. The Superfruit Combo has these ingredients plus blueberries and pomegranate.
In a heat sealed container above the fruit salad is a natural bio-yogurt. On top of the yoghurt is a sachet of seeds. The yoghurt lid can be pulled back to allow it to be mixed with the fruit and seeds.
Wilson’s is currently looking at various route-to-market options, Ruth Pollock, the company’s sales manager, said. “We are looking closely at the channels because we see a number of opportunities across a range of market sectors including convenience stores, delis, canteens, snack bars and school shops. The combo is so convenient and nutritious that people can keep them in the fridge at home for a quick and healthy meal.”
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By GlobalData
