California-based Nate’s Food has established an online sales portal to sell its flagship ready to cook pre-mixed Pancake and Waffle Batter brand.
The company said the products will be available via www.nateshomemade.com. Nate;s launched the online store last month to make its Pancake and Waffle Batter available to consumers nationwide.
Currently only the Original flavour is available online, but plans are afoot to release the Strawberry and Banana varieties in the coming weeks
Consumers can buy a four pack for US$25 or an eight pack for $40, including free shipping.
The company claims that feedback from early sales has been positive, with many consumers making repeat purchases, as well as buying gifts for friends
Meanwhile, Nate’s Homemade is in talks with various retailers and manufacturing groups regarding licensing and distribution agreements, with the aim to be on store shelves in the near future.