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April 3, 2017

Natural American Foods changes name after Sweet Harvest deal

US honey supplier Natural American Foods is changing its name to Sweet Harvest Foods, the moniker of the peer it acquired in December.

By Dean Best

US honey supplier Natural American Foods is changing its name to Sweet Harvest Foods, the moniker of the peer it acquired in December.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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Lance Chambers, the CEO of Natural American Foods, said today (3 April): “With this merger we are building upon a solid foundation to form one of the strongest professionally-managed companies in the industry and will continue to bring world-class products and services to our customers.”

Natural American was formerly known as Groeb Farms, which was acquired from bankruptcy protection in 2014 by private-equity firm Peak Rock Capital.

The company bought Minneapolis-based Sweet Harvest in late December. The deal saw Natural American add products including the MEL-O honey brand range and a line of peanut butter products under the PB Crave brand to its portfolio.

The new Sweet Harvest Foods markets a range of branded and own-label products. It also supplies foodservice outlets and produces honey and natural sweeteners for food manufacturers.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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