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September 25, 2017

Nestle adds muscle to UK chocolate range with protein-packed Yorkie

Nestle is to roll out a protein-enhanced version of UK chocolate bar Yorkie.

By Andy Coyne

Nestle is to roll out a protein-enhanced version of UK chocolate bar Yorkie.

With Yorkie Pro, Nestle is aiming to tap into the trend which has seen an increased interest in protein-enriched snacks, both from health and fitness types and mainstream consumers.

The new bar contains 10.5g of protein and features a combination of protein-enriched milk chocolate and wheat protein crispies. The bar also remains free from artificial flavours, colours, preservatives and sweeteners.

Nestle points out that as a result of adding wheat protein crispies to the recipe Yorkie Pro contains 35% less sugar and fewer calories per 100g than the standard Yorkie bar.

Ellie Tyler, marketing spokesperson at Nestle’s UK and Ireland business, said: “We want to offer our Yorkie fans more choice and given the increased interest in protein-enriched products we are very excited to bring this new addition to Yorkie.

“By launching Yorkie Pro we aim to bring a product which contains a source of protein to the mainstream market and offer a simple way for people to enjoy our delicious Yorkie with the addition of protein.”

Yorkie was launched in 1976 by Rowntree’s of York. It is made at Nestle’s York factory alongside other Nestlé brands such as KitKat, Aero and Polo.

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