Food giants Nestlé and General Mills, which jointly run the Cereal Partners Worldwide venture, are to introduce Nutri-Score nutrition labels on cereal bar products in Germany.
It follows the introduction of the labels on traditional cereal products sold by the joint venture in the country last year. These have displayed front-of-pack Nutri-Score information – a traffic-light system indicating the nutritional profile of ingredients – since last spring.
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The Nestlé Nesquik bar with added Nutri-Score information will be available in stores in Germany from March, and during the course of the year, the Lion, Cini-Minis and Golden Minis cereal bars will follow suit.
Nestlé and General Mills said that by the end of 2021 all breakfast products sold in the market will be converted to the new nutritional labelling.
Nicolas Wahli, managing director of the Cereal Partners JV in Germany, said: “With the voluntary Nutri-Score labelling, we want to support consumers in choosing the better alternative in terms of nutritional values within a product category.
“We have been working on reducing the sugar and salt content in our products since 2013. By gradually improving the recipe, we have managed to get our cereal bars a Nutri-Score rating of ‘C’. We are pleased that our previous measures for product improvement can now be shown on the packaging.”
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By GlobalDataSwitzerland-based Nestlé announced back in November 2019 that it would be using Nutri-Score labelling on its products sold in five European markets starting in the first half of 2020 – Switzerland, Austria, Belgium, France and Germany. It then extended that to other European countries – Spain and Portugal – last June.
Nutri-Score is a voluntary scheme but Nestlé, alongside French dairy giant Danone amongst others, has been pushing for it to be made mandatory.
Germany announced it would be introducing the scheme last August.
