Nestlé is shaking up the recipes for the breakfast cereals it markets in Spain.
The world’s largest food maker, which sells cereal internationally through its Cereal Partners Worldwide venture with General Mills, is removing artificial flavours and colours from the Spanish range.
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The Swiss group said it would also look to build on its recent efforts in Spain to reduce the amount of sugar in the cereals.
In 2013, Nestlé set a maximum of 9g per 30g serving of breakfast cereals amied at children. Two years later, the company pledged to reduce sugar by up to 30% in adult cereals.
“Nestlé is committing to continue this sustained effort and continue to progressively reduce the amount of sugar from here to 2020,” it said in a statement.
Earlier this week, in India, Nestlé announced plans to enter the country’s breakfast cereals market later this year.
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By GlobalData
